Elevate the Game

The Elevate the Game campaign is a transformative initiative centered around Devontes Cobbs, designed to merge elite basketball performance with groundbreaking fan engagement. By documenting Devontes' journey through high-level competition and exclusive content on the innovative ExPass platform, the campaign provides fans with an intimate, behind-the-scenes look at his growth and dedication. This multi-faceted approach incorporates closed pickup runs, national tours, live Q&As, and interactive community events to inspire audiences while building a global brand. With a focus on storytelling, collaboration, and impact, Elevate the Game aims to redefine the modern athlete's journey, fostering deeper connections between players, fans, and partners in a way that transcends the court.