Crunch Time with Sophie

The "Crunch Time with Cunningham" activation is a dynamic collaboration between Sophie Cunningham, the Phoenix Mercury star, and Crumbl Cookie, designed to celebrate the WNBA All-Star weekend in Phoenix. This unique event will unveil a special-edition cookie inspired by Sophie’s vibrant personality and athletic excellence, available exclusively at Phoenix-area Crumbl locations. The centerpiece is an engaging fan-focused launch party featuring live entertainment, interactive games, and opportunities to meet Sophie in person. With a portion of proceeds supporting local youth sports initiatives, the activation blends community impact with brand engagement. By combining the excitement of basketball, the allure of gourmet cookies, and the spirit of giving back, "Crunch Time with Cunningham" creates a memorable experience that strengthens connections between fans, Crumbl Cookie, and the local community.