Michael Heileman
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Court Side Care
Project type
Sports Marketing
The Health Fair at Alabama A&M University on November 2, 2024, is a dynamic community activation designed to bring together healthcare services, sports engagement, and education, while raising critical funds for local programs. Centered at Elmore Gymnasium, the event will feature a robust lineup, including 200 vendors, free health screenings like EKGs and olfactory testing, and entertainment from the Diva Dawgs Dance and Cheer Team. The fair will kick off with the MSP Testing Station, requiring a $15 donation or insurance entry, with revenue supporting KJ IMPACT and AAMU’s Sports Management Department. Additional attractions include live basketball exhibitions, CPR training, and expert-led workshops, enhanced by sponsorship opportunities ranging from $2,500 to $25,000. With meticulous coordination by KJ IMPACT and 3 Star Solutions, and participation from AAMU student interns, the event aims to generate over $136,000 in gross revenue while fostering wellness and community collaboration.

